Ad campaign CAC vs LTV target

Quickly check if a paid ad campaign's CAC stays below a healthy ratio of customer LTV — using channel CPC, conversion rates, and LTV.

Cost per click ($)

Site conversion %

Avg order value (first purchase)

12-mo repeat rate %

Avg repeats / repeat customer

Target LTV:CAC ratio (×100)

300% = 3:1 ratio target.

Actual CAC

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