Email list monetization value

Compute the realistic dollar value of an email list per subscriber per year — open rate, click rate, conversion, AOV, and frequency.

List size

Avg open rate %

Industry avg: 18-25%. Highly engaged: 35%+.CTR (of opens) %

Of opens. CTR-of-sends = open × CTR-of-opens.Conversion (of clicks) %

Click → revenue. Lower than checkout pages.Avg revenue per conversion

Promotional emails / month

Annual revenue per subscriber

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