Free trial conversion economics

Project SaaS free-trial economics — sign-ups, activation, trial-to-paid conversion, and CAC payback for trial-led GTM.

Monthly trial signups

Activation rate %

Reached aha moment in trial period.Trial → paid %

B2B avg: 15-25%; consumer: 2-8%.Avg ARR per customer

Paid acquisition CAC per signup

% organic / unpaid signups

CAC payback (months)

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