Influencer marketing ROAS calculator

Compute return on ad spend (ROAS) for an influencer campaign — followers, engagement rate, click-through to site, conversion, AOV.

Influencer fee

Followers

Engagement rate %

Mid-tier 1-5%; nano 5-15%.Engaged → site CTR %

Of engaged followers who actually click.Site → purchase %

Average order value

Posts in campaign

ROAS

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